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Design Tools

BRAND IS MORE THAN JUST THE LOGO!

When creating a brand don’t simply think of the logo—think of your company or business requiring a multi-spoked wheel of identity. The logo needs to be bolstered by a logotype; hand-selected fonts; an accurate color palette (to evoke your desired message); visuals or graphics to reinforce you, your company, and your message. Beginning with a strong understanding of your place in the market as well as your client base will help your designer create your brand allowing your business to accurately—and effectively—grow and thrive.